| Marketing Curriculum |
| | Strategic Marketing in Action |
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Elements of Marketing Strategy
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MKT0201
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Analyzing the Market
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MKT0202
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Competitive Factors in Strategic Marketing
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MKT0203
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Writing a Marketing Plan: Phase 1
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MKT0204
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Writing the Marketing Plan: Creative Strategy
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MKT0205
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Creating a Marketing Campaign
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MKT0206
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Marketing Management
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MKT0207
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Financial Analysis for Successful Marketing
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MKT0208
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| | Strategic Brand Management |
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Introduction to Brand Management |
MKT0211
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Building Brand Equity
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MKT0212
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Managing the Creative Elements of Brand
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MKT0213
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Promoting Your Brand to Consumers
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MKT0214
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Evaluating Brand Effectiveness
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MKT0215
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Managing and Maintaining Brand Equity
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MKT0216
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| | Online Branding Strategy
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Introduction to Online Branding
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MKT0221
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The Online Branding Environment
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MKT0222
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Strategies for Building an Online Brand
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MKT0223
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| | Competitive Marketing Strategies
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Competitive Strategies for a New Marketplace
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MKT0231
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Surpassing the Competition
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MKT0232
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| | Product Management Essentials
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Introduction to Product Management
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MKT0241
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Developing a New-product Strategy
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MKT0242
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Pricing and Profitability for Product Managers
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MKT0243
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| Sales Curriculum |
| | Field Sales Skills |
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Field Sales Foundations
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SALE0101
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Planning Your Field Sales Approach
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SALE0102
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Applying Your Field Sales Approach
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SALE0103
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Completing Your Field Sales Approach
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SALE0104
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Field Sales Skills Simulation
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SALE0100
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| | Territorial Account Sales Skills |
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The Territorial Account Sales Approach
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SALE0111
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Understanding Your Target Customer's Business
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SALE0112
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Effectively Using Customer-focused Research Meetings
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SALE0113
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Gaining Access to Key Personnel at Your Target Accounts
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SALE0114
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Delivering High-impact Territorial Account Sales (TAS)
Presentations
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SALE0115
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Territorial Account Sales Skills Simulation
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SALE0110
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| | Inside Sales Skills |
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Preparing for Outbound Sales Calls
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SALE0121
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Initiating Outbound Sales Calls
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SALE0122
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Completing Outbound Sales Calls
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SALE0123
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Preparing for Inbound Sales Calls
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SALE0124
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Completing Inbound Sales Calls
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SALE0125
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Inside Sales Skills Simulation
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SALE0120
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| | Strategic Account Sales Skills
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The Strategic Account Sales Approach
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SALE0131
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Understanding Your Customer
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SALE0132
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Conducting Effective Sales Research Meetings
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SALE0133
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Working with Your Customer's Key Players
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SALE0134
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Delivering High-Impact Sales Presentations
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SALE0135
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Strategic Account Sales Skills Simulation
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SALE0130
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| | Sales Team Management
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Building a Winning Sales Team
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SALE0151
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Using Business Tools to Manage a Sales Team
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SALE0152
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Motivating a Winning Sales Team
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SALE0153
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Communicating in Sales Teams
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SALE0154
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Sales Team Management Simulation
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SALE0150
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| | Selling at the Executive Level
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Prepare for Success
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SALE0221
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Strategic Planning
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SALE0222
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Progressing through the Complex Sale
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SALE0223
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Presenting Your Proposition
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SALE0224
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Negotiating to Mutual Benefit
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SALE0225
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From Executive-level Sale to Strategic Partnership
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SALE0226
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Preparing for the Executive-level Sale Simulation
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SALE0220
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Progressing through the Complex Sale Simulation
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SALE022S
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Closing Executive-level Sales Simulation
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SALE022T
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| | SalesUniversity Sales Orientation: Professional
Selling in the Knowledge Economy |
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The Profession of Selling
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SALE0401
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Professional Selling in the Knowledge Economy
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SALE0402
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Professional Selling in the Knowledge Economy Simulation
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SALE0400
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| | Sales University Sales Math 101: Developing a Sales
Plan for Success
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Sales Math 101: Developing a Sales Plan for Success
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SALE0411
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| | SalesUniversity Sales Manufacturing: A Success Model
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Sales Manufacturing (TM): Identifying Sales Opportunities
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SALE0421
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Sales Manufacturing (TM): Sales Production
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SALE0422
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Sales Manufacturing: Opportunity Development Simulation
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SALE0420
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| | SalesUniversity Communication 101
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Sales Communications Foundations
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SALE0431
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Sales Communications Essentials
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SALE0432
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Telesales Communications
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SALE0433
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Sales Communication Techniques Simulation
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SALE0430
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